With the new US popularity data out, it’s time to talk baby name trends.
At first glance, the new US Top Ten isn’t too terribly interesting. It looks a lot like last year’s list.
But that hides some interesting undercurrents.
Rugged individualism rules the day.
Walker entered the US Top 100, right up there with Maverick.
What do the names have in common?
They’re pop culture boosted, across multiple generation.
The original Top Gun introduced us to Pete “Maverick” Mitchell way back in 1986. In 2022, we finally learned how his story continued. This time, the movie was titled Maverick. Along the way, the name went from obscurity to Top 100 favorite, and now stands at #40 – a completely mainstream choice for a son.
As for Walker, the world met Walker, Texas Ranger back in 1993 with Chuck Norris in the title role. The 2021 reboot gave us Jared Padalecki as the title character. Walker soared to #78, the name’s highest ranking ever.
But the real story goes to names inspired by Yellowstone. Dutton and Kayce both debuted in the US Top 1000 in 2022, thanks to the streaming drama about a family of Montana ranchers.
Names like Legend, Stetson, Legacy, Gatlin, Colter, Justice, and Blaze all share the same vibe.
True unisex names are the rule, not the exception.
Amiri debuted for girls and boys. That sounds extraordinary, but the simple fact is that newcomer names tend to be unisex.
If you wouldn’t have heard the name in your kindergarten class in the 1990s, there’s a good chance that you won’t be able to guess if it’s a boy name or a girl name now.
Ocean, Nova, Reign, Dior, London, Leighton, Briar. They’re fresh and new, and rank in both the girls’ Top 1000 and the boys’ list, too.
This generation of parents seems far more comfortable choosing the name they love, with far less worry if it will be perceived as conventionally masculine or feminine.
Style and substance are wedded.
We want it all. We want meaning and a great story behind our child’s name.
But we want it to be stylish, too.
Except by stylish? We mean lots of different things. Some parents gravitate towards antiques, blowing the dust off
It looks like that’s about to change.
Normally we see far more churn on the girls’ side, where names cycle in and out of favor more quickly.
But now boy names have caught up. From vowel-endings to creative borrowings from virtues and the natural world, we are every bit as open to bold, unexpected names for our sons as we are for our daughters.
More proof? The formerly always in the Top 25 list for boys included classics like Joseph, John, James, and William. James and William remain, but evergreen John and Joseph – classics though they may be – continue to slip in popularity.
While some of the new Top 100 names feel a little wild – Maverick and Waylon! – in many cases, it’s not that we’re choosing especially bold names for our sons. We’re just open to a wider list of possibilities, and that makes for more volatility in the rankings.
I’d call it a good thing.
This is the post-Khaleesi generation.
Television has always influenced names. Movies, too. But television series that we watch over weeks or months or years? Those are the names that we become accustomed to, the possibilities that naturally rise to the top of the list when we’re naming our children.
But we tended to play it a little bit safe in the past.
We didn’t necessarily name our children for science fiction characters, unless those names were well-established. Star Wars boosted Luke, but not Lando or Han.
Those days are over.
Parents don’t hesitate to name their children after their favorite fandoms. From Vampire Diaries to Supernatural, Harry Potter to Game of Thrones, many a surprising name has come from a character that’s not entirely human. And that feels much less shocking than it did even a decade ago. I’m barely blinking an eye at Lucifer’s Mazikeen or Star Wars’ Anakin.
In fact, even Khaleesi gained modestly in use in 2021, going from #733 to #703.
Oh, and a side note to this phenomenon: streaming can turn blockbuster movies watched on repeat to the equivalent of television series. Think about it: Disney names Raya and Luca are white hot favorites for the year. That’s almost certainly thanks, in part, to families watching the movies not once in a theater – but many times in their living rooms.
If you know school-aged kids, chances are you’ve met an Olivia or a Liam. Probably an Ava and a Mason, too.
But not five of them.
Something fascinating has happened to names in recent decades. Parents are more and more wary of choosing a too-popular name.
And data about popularity is easily accessible, even unmissable.
Proof? The 60-something priest who serves as principal of my son’s school recently mentioned the data. I suppose he baptizes a lot of babies, but he’s clearly not naming any himself. Still, the information stayed with him, part of what we all talk about in casual conversation.
So yes, ask nearly anyone and they can rattle off Sophia, Isabella, Noah, Benjamin.
The chart-topping favorites can start to sound almost rare. Or, at least, they seldom repeat – not in the way that Michael and Jennifer, Ashley and John did in earlier generations.
Will there still be a #1 name? Of course. The top of the list is still the top of the list.
But it just isn’t what it used to be.
Synthetic Surnames, Ecovintage, and Preppy Hellraisers.
Let’s talk about categories of names that are having a moment.
First up: Synthetic Surnames.
Kaisley, Maxton, Kartier.
At first glance, they’re surname-like. And some of these do appear as last names in some languages or moments in time.
But they owe their appeal to their mix and match quality – popular name elements, blended with a dash of creativity.
Names in this category include: Wrenley (#498 for girls), Blakely (#154 for girls), Saylor (#258 for girls), Bexley (#756 for girls), Adley (#508 for girls), Emberly (#538 for girls), Braylon (#478 for boys), Brixton (#548 for boys), and Kashton (#437 for boys).
As for ecovintage …
It’s not new. It’s the very opposite of new.
Lily might’ve been the first name in this category. Ecovintage names are borrowed from the natural world by way of the Victorians. Or they just sound like they would have been at home in an earlier era.
Hazel and Jasper are ecovintage. Meadow and River are eco, but not vintage. It’s the combination of both qualities that make for a fascinating category of names.
Some rising ecovintage picks for 2021 include: Hazel (#28 for girls), Iris (#107 for girls), Jasper (#128 for boys), and Leo (#31 for boys).
Like ecovintage names, preppy hellraisers have history.
And like synthetic surnames, many of them started out in the last spot.
Think Brooks (#77 for boys), Wilder (#368 for boys), Crew #367 for boys).
Thanks to a mix of sound and associations, they’re names that sound at-home on a Harley or in a prep school blazer.
Influencers > A-listers
When it comes to names, Hollywood A-listers occasionally inspire The Next Big Thing in baby names.
The Jolie-Pitts helped spark an ends-with-X wave for boy names.
Gwen Stefani gets credit for launching Kingston; Julia Roberts for Hazel.
But much of the time, celebrities choose names that were already trending. Or go so far afield that none of us are brave enough to duplicate Apple, Suri, or Pilot; Kulture, Zillion Heir, or Exa Dark Siderael.
Instead, social media influencers and reality stars tend to sway what parents name their children. They’re famous, but in an accessible way. Think of Larry Hernandez’s Daleyza, Dalary, and Dalett. Or Alaia, a name boosted, in part, by the ACE Family on YouTube.
It makes sense. After all, we carry influencers in our pockets, hear them in our ears, and catch their updates with fleeting seconds of our attention. The names they choose for their children inevitably stay with us – especially when they share details of their lives and naming process so openly.
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